LifeBox is a superfood subscription service. On the first day of the month boxes tailored to meet specific needs – Everyday, Cleanse, Men's Health, Women's Health, Junior – are released, each one filled with sample- or full-sized supplements, bars, drinks, pre-weighed ingredients for ready-to-make energy bites, spice mixes and sweet and savoury treats.
The brands featured are constantly changing and it's a great way to try new trends without committing to buying expensive multi-packs of something you may not like. (But get ready to spend a fortune when you discover something you love – I'm now completely hooked on Squarebar's vegan cacao protein bars...)
Boxes cost £12.95–£22.95, 15p of which is donated to Trekstock, a London-based non-profit organisation dedicated to supporting young adults with cancer. Dispatch typically takes three days and each box is delivered with a thoughtful hand-written note, along with instructions on how best to enjoy the products contained within.
I spoke to the founder of LifeBox, Jenny Sleath, about the things that inspire her, why she decided to start her own company, and what she does to maintain her well-being.
WHAT INSPIRED YOU TO START LIFEBOX?
When I was forced to rest and recuperate after back surgery in 2014, I finally found myself with the time I had been craving to assimilate my thoughts and ideas and put them into action. I had been on a long personal journey with food, fitness and health. A breakthrough came when I shifted my focus from constant deprivation and calorie-counting to the quality and nutritional value of the food I was eating.
With LifeBox, I wanted to provide a convenient and affordable way for people to experience a constant variety of nourishing whole foods. A lot of my inspiration came from my own experiences; when I changed my eating and exercise habits, I felt stronger, more energised and was getting ill less frequently. I was desperate to share this revelation with others in an exciting and innovative way.
HOW DO YOU DECIDE WHAT TO INCLUDE IN EACH BOX?
We are constantly and painstakingly scouring the health food world to analyse and select the highest-quality products to go in our boxes to ensure clients receive supremely healthy food.
We only source products from health food brands (big and small) that share our obsession to provide you with wholesome, natural and real food products. These "chosen ones" must adhere to two or more of our LifeBox rules: Uk-based; refined sugar-free; organic; GMO-free; raw; vegan; sustainable; fair-trade; gluten-free; dairy-free; wheat-free; no preservatives or additives.
OF ALL THE PRODUCTS YOU'VE CHAMPIONED, DO YOU HAVE ANY PARTICULAR FAVOURITES?
I am totally obsessed with Elements for Life's Yummy Scrummy Raw Brownies. It feels so indulgent, yet you are putting wholesome ingredients into your body and your tastebuds are getting a treat. I also absolutely love Emily Crisps (all three flavours), and Dr Gaye Super Porridge which is just so handy when you don't have much time.
WHAT MADE YOU DECIDE TO DONATE A PERCENTAGE OF PROFITS TO TREKSTOCK?
I am incredibly proud to support Trekstock and it was a very easy decision to make. They deliver vital support and information to young adults with cancer and have made it their objective to empower young adults to thrive throughout treatment and beyond. The founders put a lot of emphasis on the importance of food and a healthy lifestyle, so our missions are aligned.
whAT HAVE YOU FOUND TO BE THE MOST FULFILLING PART OF RUNNING LIFEBOX?
The lovely feedback from my clients and the Instagram photos of their deliveries are some of my favourite aspects of my role. Sampling products is rather fulfilling for my tummy, too!
WHAT IS YOUR FOOD PHILOSOPHY?
I live by the 80/20 rule; I eat a clean diet 80% of the time and enjoy whatever I want 20% of the time. Many people call this a cheat meal or day, but I always like to think of it as "earned", a treat for eating well and training hard. This system tends to keep me on track (I find myself making more informed and sensible choices even when I'm indulging).
WHAT DO YOU EAT & DRINK ON A TYPICAL DAY?
I swear by warm water, lemon, raw apple cider vinegar and a pinch of turmeric and cayenne pepper on waking - a mini detox regime every morning to help wake up my metabolism and boost immunity right from the off. I eat a high protein diet due to my training regime, so a typical breakfast would be scrambled eggs and spinach with balsamic vinegar and a super greens smoothie, or buckwheat porridge with some nut butter and frozen fruit. Lunch is usually homemake soup or a fresh green salad with quinoa. Dinner will be a quick and easy chicken and vegetable stir-fry or a buddha bowl of roasted veg, sprouted buckwheat, salad, seeds and hummus. I try and vary my food as much as possible as I think personally my body gets used to the same foods very quickly, which can lead to intolerances. Varying flavours and the foods I eat also keeps it all interesting – with this kind of lifestyle enjoyment is key.
DESCRIBE YOUR WELLNESS ROUTINE:
I have recently started using the Headspace app which is proving very useful during this hectic time. You can always spare ten minutes before your morning truly begins and it really focuses your mind for the day. I perform a few sun salutations or yoga stretches after this (before I eat anything) – I recently started hot yoga which really helps my back, flexibility and mood. I try to do some form of exercise every day. At the moment, I still cycle to my part-time job which is fantastic cardio and helps quiet my mind.
HOW DO YOU UNWIND AFTER A LONG DAY?
With a peppermint tea and some raw chocolate in front of the television.