Odacité is a California-based producer of small-batch skincare solutions.
Founded in 2009 by Valérie Grandury, the company has become known for harnessing botanical extracts to target specific skincare concerns.
At present, the range contains cleansers, toners, moisturisers, a hydration masque, eye cream, body scrub, body lotion and twenty concentrated serums.
Each product is formulated with fresh, wild-harvest ingredients and without parabens, petrochemicals, phtalates, glycols, formaldehydes, fragrances and preservatives. Everything is vegan-friendly and free from gluten.
I spoke to Valérie about inspiration, high-profile collaborations and what will come next.
WHAT INSPIRED YOU TO START ODACITÉ?
After I was diagnosed with breast cancer, I knew that if I wanted to heal and for the cancer never to come back, I had to remove toxins from my environment. Not finding a skincare product that was bridging efficacy and purity, I decided to start making my own products. My products were first only available to high-profile private clients. Through word of mouth demand grew quickly and I realised there was a big demand from women (and a few men) who wanted to see visible result without and ounce of toxins. And so Odacité was born!
WHY DO YOU FEEL IT'S SO IMPORTANT TO USE NATURAL INGREDIENTS?
Once you know what goes into skincare products you realise that using only pure natural products is the way to go for beautiful skin and a healthy body. There are over 10,000 chemical ingredients used in personal care products, some of which are known to be carcinogens, toxic to the reproductive system or hormone disruptors. At the skin level, the American Academy of Dermatology states that the two ingredients responsible for most skin irritation are fragrance and preservatives.
Cosmetic ingredients do not remain on the surface of the skin, in fact they are designed to penetrate ... and do. Studies have found many cosmetic ingredients in human tissues, including phthalates in urine, parabens in breast tumour tissue and fragrance in components of human fat. Just like any other organ in your body, your skin needs to be fed with the best natural ingredients in order to stay fresh, vital and healthy.
FROM WHERE DO YOU SOURCE YOUR INGREDIENTS?
From all over the world. We're always looking for the beauty ingredients native to each country – green tea seed oil from Japan, Lavender from France, Açai from the Amazon rainforest etc. When we can source locally, we do; aloe comes from California, along with all our citrus oils.
HOW DO YOU KEEP YOUR PRODUCTION AND PACKAGING PROCESSES ETHICAL AND SUSTAINABLE?
We source wild-crafted or organic ingredients that are ethically grown and harvested. Our outer packaging is produced and printed locally in California [editor's note: and is fully recyclable].
YOUR FAVOURITE PRODUCT IN THE LINE:
I just finished a collaboration with iconic Parisian store Colette that will be released in January 2016. I'm obsessed with this new serum – C for Colette is a vitamin- and superfood-infused serum that marries 15% vitamin C with wheatgrass, goji and açai extracts. This supercharged serum revitalises the skin in no time – complexions experience a new-found level of radiance even without make-up.
WHAT'S NEXT FOR ODACITÉ?
We're opening new locations in Japan and Hong Kong at the beginning of 2016, as well as an Odacité Maison de Beauté in Los Angeles by the end of the year.
THE SECRET TO RADIANT SKIN IS...
Healthy skincare paired with a healthy lifestyle.
WHAT IS YOUR FOOD PHILOSOPHY?
I make sure my French genes are happy and fed with super delicious food, only now it is vegan and as raw as possible.
HOW DO YOU MAINTAIN YOUR HEALTH AND WELL-BEING?
I wake up early and hike for an hour with my dogs to watch the sunrise. I schedule a yoga practice in my calendar just like an important meeting, and feed my soul by listening or reading the words of inspiring teachers.
WHAT MAKES YOU HAPPY?
Being alive and healthy! I wake up every morning with the feeling of being given a second chance at life, so now I know life is beautiful even when it is not perfect. I guess what I want to say is that every minute of the day makes me happy.