OSKIA is a London-based producer of luxury skincare renowned for its high-performance formulas and commitment to raising industry standards.
At present, the range contains cleansers, moisturisers, night creams, serums, masks, hand and body creams, and the nutritional supplement MSM.
Founder Georgie Cleeve collaborates with doctors, dermatologists, nutritionists, skincare experts and cosmetic scientists to create effective, skin-nourishing products from 98% natural, bio-available ingredients that are suitable for all skin types. The Perfect Cleanser, Renaissance Cleansing Gel, Micro-Exfoliating Balm, Restoration Oil, Super 16 Serum and MSM capsules are vegan-friendly but the rest of the range contains milk peptides and lactic acid. Everything is gluten-free and nothing is tested on animals.
I spoke to Georgie about scientific innovation, secret ingredients, and what will come next.
WHAT INSPIRED YOU TO START OSKIA?
I didn't purposely set out to launch a skincare brand. OSKIA was born out of an accidental discover of an amazing mineral that saved my knees, my sanity and my skin; it was something I just couldn't keep to myself. I suffered from severe knee cartilage damage in my teens and, after many failed operations, I was persuaded by my father to try a new joint supplement he had developed for race horses. Methyl Suphonyl Methane (MSM) is the most bio-available form of sulphur, a mineral that promotes collagen production (and therefore cartilage), as well as keratin and amino acids. Sulphur is used in over 150 bodily processes, including detoxification and anti-inflammation.
After being told that I'd never run or ski again, MSM allowed me to compete in triathlons and spend several seasons as a ski instructor. I was suffering from acne and eczema at the time and a side-effect I was not expecting was than my skin completely cleared and transformed into a truly healthy-looking complexion.
I worked as a food journalist before I decided to bring a nutritionally-designed skincare range to the market. It took many years of extensive research and development before OSKIA was launched in 2010. We now have our own factory and laboratory in Wales.
WHY DO YOU FEEL IT'S SO IMPORTANT TO USE NATURAL INGREDIENTS?
When we first formulated the OSKIA range, our principle aim was to create skincare products that really worked. We always hoped that we would be able to use only natural ingredients but we were adamant that the efficacy of our products had to be our guiding light. Recent scientific innovations mean that for the first time natural skincare can offer genuinely effective anti-ageing solutions, and it's our belief that long-term health, including the health of your skin, is better served by working with nature.
FROM WHERE DO YOU SOURCE YOUR INGREDIENTS?
As we're a British company, we source a lot of our ingredients from trusted UK suppliers. I make a point of sourcing ingredients as close to home as possible to limit carbon emissions. We are lucky enough to have our own production facility, which means we have complete control over the entire process.
HOW DO YOU KEEP YOUR PRODUCTION AND PACKAGING PROCESSES ETHICAL AND SUSTAINABLE?
Our machinery has been specifically chosen for its water-saving capabilities, our packaging fill is made our of 100% biodegradable corn and all of our cardboard cartons and bottle/jar packaging is recyclable.
YOU FAVOURITE PRODUCT IN THE LINE:
It's difficult to pick just one, but if I have an event it's got to be our Renaissance Mask. It gives skin an instant, visible boost so it's perfect both pre- and post-event. It's also used on actors and actresses at Pinewood Studios just before close-ups for its immediate brightening effects.
WHAT'S NEXT FOR OSKIA?
We've got lots of new products coming out in the new year, which we're very excited about. They've been a long time in the making because I won't release a product to the market unless it's the absolute best it can be and there's a genuine need for it. We are also expanding our US and European distribution, as well as a few new spa openings and our very own OSKIA retreats.
THE SECRET TO RADIANT SKIN IS...
A healthy diet with good, nutrient-rich food. It's a cliche, but we really are what we eat. An effective skincare routine, using nutritional products that feed the skin with bio-available nutrients (your skin doesn't work like your stomach; the nutrients need to be already broken down). And taking regular supplements – our pure MSM is undoubtedly a fantastic way to boost skin health.
WHAT IS YOUR FOOD PHILOSOPHY?
Lots of fresh food and where possible I try to eat as locally as I can. I grow a lot of my own vegetables in my garden, too. Food is to enjoy, so enjoy it!
HOW DO YOU MAINTAIN YOUR HEALTH AND WELL-BEING?
I find exercise focuses my mind and lifts my spirits. I grew up in the rolling hills of Wales so I adore being outside in the fresh air instead of in the gym.