Rahua (pronounced ra-wa) is a New York-based purveyor of 100% natural hair- and body-care products.
Founded by husband-and-wife team Fabian Lliguin and Anna Ayres, the company employs the knowledge and ceremonial techniques of indigenous tribespeople in the Amazon rainforest to sustainably harvest and process the nuts, fruits and flowers from which their products are derived.
At present, the range contains shampoos and conditioners, dry shampoo, hair oils, hair spray, hair wax, treatment masks, lotion, shower gel and body oil. Everything is organic, gluten-free, suitable for vegans and formulated without parabens, sulfates, glycols, GMOs, EDTA, synthetic dyes, fragrances or preservatives.
I spoke to Fabian about sourcing ingredients, preserving ancient traditions and the secret to getting gorgeous, healthy hair.
WHAT INSPIRED YOU TO START RAHUA?
The beauty of the Amazon rainforest and our commitment to protect it is what inspired us to create Rahua.
WHY DO YOU FEEL IT'S SO IMPORTANT TO USE NATURAL INGREDIENTS?
Natural ingredients are healthy and effective, with no chemical side-effects.
FROM WHERE DO YOU SOURCE YOUR INGREDIENTS?
Our key ingredients are sourced from the Amazon rainforest and our products are handmade using ancient tribal and ceremonial processes.
HOW DO YOU KEEP YOUR PRODUCTION AND PACKAGING PROCESSES ETHICAL AND SUSTAINABLE?
We minimise waste and transportation in the production cycle. Our ingredients are obtained in a sustainable way and our producers use methods that protect the environment and preserve ancient traditions.
YOUR FAVOURITE PRODUCT IN THE LINE:
A favorite and one of the first products we developed was the Rahua Finishing Treatment – it's like moisturiser for your hair. Protect hair ends by applying just a dab before styling or air drying to tame and maintain hair.
WHAT'S NEXT FOR RAHUA?
More great hair treatments. And a beautiful new ingredients will be added in one of our classics.
THE SECRET TO HEALTHY HAIR IS...
Rahua, of course! Rahua can be experienced in its purest potent form with our new Elixir Daily Hair Drops, with delicate and beautiful Gardenia enfleurage.
WHAT IS YOUR FOOD PHILOSOPHY?
Small portions, fresh ingredients, high-impact flavour.
HOW DO YOU MAINTAIN YOUR HEALTH AND WELL-BEING?
Pilates, country escapes, laughing with friends and family.
WHAT MAKES YOU HAPPY?